Cookie Policy

This Cookie Policy describes the way Energizer Holdings, Inc. uses cookies to collect information on the website For additional information on how we use, store and share information of website users please also visit our Privacy Policy.

What are “Cookies“?

Cookies are small text files which are transferred to your computer or mobile device when you visit our websites or applications after you have consented (where required). With every subsequent visit, your web browser (for example Internet Explorer, Mozilla Firefox, Safari or Google Chrome) will send these cookies back to the website or application so that it recognises you and your personal details or user preferences.

Cookies are very useful and fulfil a number of different tasks. They help improve your experience on our website by adapting it to suit your needs. They recognise your preferences and improve your general user experience.

There are two kinds of Cookies:

Session Cookies

These only last for the duration of your online session and then disappear from your computer or device when you close your web browser.

Persistent Cookies

These remain on your computer or device after your browser has closed and last for the period of time outlined in the cookie. These persistent cookies will be activated every time you visit the website for which the cookie has been created.

How do we use Cookies?

We use cookies on our website, mobile sites, and mobile applications in order to improve their usability as well as to collect and save data for marketing and optimisation purposes. Cookies are small text files from our website that are saved on your hard drive and subsequently recognised by web browsers. Our cookies do not contain any data about you. Instead, they use a pseudonym user profile and cannot cause any damage to your user system.

We do not sell the data collected by our cookies, nor do we forward this information to any third parties unless required to do so by law (for example to national authorities or legal representatives).

Strictly necessary cookies are necessary to provide the Website to you. We use such cookies without your prior consent. All other cookies are dropped after you have consented via the cookie banner on our Website. By accepting cookies in our cookie consent banner, you agree to our use of cookies as outlined in this policy on cookies.

You may withdraw this permission at any time for the future by changing your browser’s setting. You can set the settings in your browser so that either you will be asked for permission every time a cookie tries to access your computer or mobile device, or so that the use of cookies is deactivated in certain cases or completely. However, doing so may result in many of the features on our website not functioning correctly.

What sort of cookies do we use?

The following categories of cookies may be installed on your device when using our websites, mobile sites or mobile applications:

Strictly necessary Cookies

These cookies are essential in that they help you to browse through our website and use functions such as our registration pages. Without these cookies the website would not function properly. These cookies collect no data on you whatsoever.

Functional Cookies

These cookies allow websites and applications to memorise your chosen preferences (such as your username or language settings). They allow us to provide you with improved and personalised functions. We are not able to personally identify you using the information collected by these cookies.

Performance Cookies

These cookies help to understand how visitors interact with our websites by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us improve the performance of our websites.

Analytical Cookies

In order to ensure our websites, mobile sites and mobile applications are easy to use and up-to-date, we use the web analytics service Google Analytics to understand how visitors use our sites. This allows us to see, for example, which content on our website is the most popular and also to ensure that our content is constantly updated and improved. The information that we collect is anonymous and used for statistical purposes only.

What third party cookies do we use?

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Google Analytics uses cookies, to analyse how users use the site. The information generated by the cookie about your use of our website (including your IP address) will be transmitted and stored by Google on servers in the USA.

In the event IP anonymisation is activated on this website, your IP address will be truncated by Google within the member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional circumstances a full IP address will be saved to a Google server in the USA and truncated there. The IP anonymisation is active on this website. Google will use this information on our behalf for the purpose of evaluating your use of this website, compiling reports on website activity, and providing us with other services relating to the use of this website and the internet.

The IP-address that your Browser conveys within the scope of Google Analytics will not be associated with any other data held by Google.

By using this website, you agree to the processing of any data collected from you by Google, as well as the aforementioned method of data processing and purpose. You may refuse the use of cookies by selecting the appropriate settings in your web browser. However, doing so may result in many of the features on our website not functioning correctly. You can also block the cookie’s collection of data regarding your use of this website (including your IP address) as well as the processing of this data by Google, by downloading and installing the browser add-on found under the following link:

As an alternative to the browser add-on, you can click this link in order to opt out from being tracked by Google Analytics within this website in the future (the opt-out applies only for the browser in which you set it and within this domain). An opt-out cookie will be stored on your device, which means that you will have to click this link again if you delete your cookies.

You can find more information on Google’s user provisions and data protection under the following links: or

Twitter Analytics / Twitter Advertising / Twitter Conversion Tracking

We use the Twitter services to enable us to monitor how our social presence is shaping traffic on our site. These services are used to measure the conversion rate and to place targeted offers on third party websites. The anonymous conversion data is used to determine the value of various advertising partners on a central ad server and to display targeted offers on the third party websites via this ad server.

For that purpose, a cookie called personalization_id will be stored on your device. For further information on the type, use and purpose of the cookie, click on the following link:


We use Hotjar, a service of Hotjar Ltd. from Malta, to analyze and improve the offered website. Hotjar uses cookies to allow an analysis of your use of our website. The information generated by the cookie about the use of our website is transmitted to a server in Ireland and stored there. Your IP address is always shortened by Hotjar before the transfer and thus anonymized, so that a personal reference can no longer be produced by third parties. The complete privacy policy of Hotjar can be found here. If you do not wish to have your data collected by Hotjar, you may object to this here.

Facebook Pixels

We use both a Facebook Pixel and a Facebook cookie (fr-cookie) to enable us to measure, optimise and build audiences for advertising campaigns served on Facebook. In particular, it enables us to see how our users move between devices when accessing the Rayovac website and Facebook, to ensure that Rayovac Facebook advertising is seen by those users who are most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Rayovac website. For further information about the Facebook Pixel, please see: and

How can you control or delete cookies?

Most internet browsers are set up to automatically accept cookies from the start. You can change the browser settings to block cookies or to let you know when cookies are sent to your device. There are a number of ways to manage cookies. Please refer to your browser settings or help section to learn more about how to adjust or modify the browser settings.

If you disable the cookies used by us, this may affect your experience when using our website, for example you may not be able to visit certain areas of the website or you may not receive personalised information from the website.

If you use different devices to view and access our website (e.g. computer, smartphone, tablet etc) you need to ensure that the settings of each browser on each device are adjusted to your cookie preferences.

RAYOVAC®, Energizer Holdings, Inc. 2019

The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. However, you can change your settings any time using this link: Turn cookies off

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